Tải về : Bao ve Hosting va Server - .pdf
PHẦN CƠ BẢN ...................................................................................................................................... 4
I. Google Analytics là gì ?............................................................................................................... 4
II. Làm sao để sử dụng Google Analytics ....................................................................................... 5
1. Đăng ký google analytics ........................................................................................................ 5
2. Cài đặt code tracking vào website :........................................................................................ 8
3. Xác nhận lại với Google ........................................................................................................ 14
4. Đọc – Hiểu Google Analytics ................................................................................................ 15
_Toc292845084
PHẦN NÂNG CAO ............................................................................................................................... 30
I. Sự ra đời của Google Analytics................................................................................................. 30
II. Hiểu sâu về các thuật ngữ trong GA ........................................................................................ 30
1. Visits: .................................................................................................................................... 30
2. Pageviews. ............................................................................................................................ 31
3. Visitors:. ................................................................................................................................ 31
4. Unique Page Views:.............................................................................................................. 31
5. Average PageViews:.............................................................................................................. 32
6. Time on Site:......................................................................................................................... 32
7. Bounce Rate:. ....................................................................................................................... 32
8. Traffic Source:....................................................................................................................... 32
9. New Visit:. ............................................................................................................................ 35
10. Exit Pages:......................................................................................................................... 35
11. Visitors Returners: . .......................................................................................................... 35
III. Ứng dụng trong TMĐT.......................................................................................................... 35
Thế nào là 1 website SEO hiệu quả?........................................................................................... 35
Website TMĐT nên theo dõi những gì ? ...................................................................................... 36
